Creating an authentic image to improve your marketing and branding

You and your business’s image are an important part of your branding and marketing. It’s the first thing people are going to notice. So it’s important you think of the style that fits great and looks even better on you and your business. 

So start looking at the message you are currently presenting to the world right now when you are marketing. Think about it objectively. Would you do business with you? If the answer is yes, then keep doing what you are doing. If the answer is no, then it may be time for you to start purposefully putting out the successful, confident, stellar business woman you are in your attire and in your personality.

You can say looks don’t matter but we both know they do. When you look at a business, celebrity, or meet someone one new you immediately scan them and judge them. I know women, we do it unconsciously all the time. We do the quick up and down. (You know what I’m talking about.)

So image is important. And, I’m not saying you have wear suits and be in heels. (I personally do not like suits and high heels are just painful.) But I’m saying present yourself in a way that makes you feel good and successful and it doesn’t have to be the conventional image of what a successful person looks like. It just has to feel right to you and resonate with your ideal clients.

Your stellar assignment

Think about your business image and how you want to project it to the world. Then measure up where you are in relation to the image you want to project, and finally start slowly projecting that image into your business now. There is no need to wait for something else to happen such as when you have more money or when you reach a certain milestone, do it now!

Please comment and share what your vision is of your successful self and how you will start showing her off now.

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